Landscape architecture has over recent decades expanded its focus to encompass the wider environmental and cultural issues associated with many of today’s pressing challenges. Paradoxically, while society’s potential to benefit from the discipline has never been greater, landscape architecture must face up to what is a very worrying contradiction: a deep-seated lack of awareness on the part of the public, the media and politicians, in some cases even of the very existence of the profession, let alone the contributions it can make.

The Visibility Taskforce will open the evening with some provocative questions, inviting the audience to actively engage in the debate.

It will present its MOONSHOT PROJECT – A DECADE FOR LANDSCAPE ARCHITECTURE, addressing key issues such as communication, visibility, and strategic positioning. These call for a set of actions that cannot be achieved ‘overnight’. But let John F. Kennedy’s words ‘We choose to go to the moon in this decade and do the other things, not because they are easy but because they are hard…’ be our inspiration to put the discipline not on the moon, but rather at the heart of society!

The panel includes participants from academia, professional associations, actors of the cultural world and practitioners.